تأثير إدارة معرفة الزبون الإلكترونية على النمط الإدراكي للزبون : دراسة حالة مؤسسة الاتصالات الخلوية موبليس

الملخص EN

This study aims to identify the impact of electronic customer knowledge management on the level of customer's perceptual pattern, to achieve that, a survey list was distributed to a non-random sample of 403 Mobilis customers.

(SPSS-v.

23) program was used to process a variety of statistical methods.

The study found that there is a statistically significant effect at the level of significance (α≤ 0.

05) for the independent and dependent variable.

Therefore, to attract clients, the institution should focus on electronic customer information management.