إسهام شبكات التواصل الاجتماعي في اتصال الأزمة و سمعة المؤسسة : قراءة تحليلية في نماذج عملية عالمية

الملخص EN

This study seeks to recognize the role of social networks in managing crisis communicatively, and the effect of this management on organization reputation by the name of e-reputation management in crises Communication, social networks has changed media landscape Milestones of crises management, Due to its advantages that qualify it for leadership and direction, because it helped the organization to build a protective communication arsenal by avoiding crisis to restore and repair their bad reputation.

The study found: Social networks have an effective role in crisis Communication for its influential technological technique, The organization has an effective digital strategy allow it to comfortably deal with crisis data, contribute to restoring organization reputation affected by crisis.