أثر الإبداع في تقديم الخدمة على رضا عملاء الفنادق : دراسة حالة فندق البرتقال بالشلف

الملخص EN

The aim of the study was to determine the impact of innovation in service delivery on the satisfaction of clients in the Orange Hotel in Chlef, where the analytical descriptive approach was used and the questionnaire tool relied on, The study sample consisted of 100 clients, The study found a statistically significant effect of creativity in providing service on customer satisfaction at the Orange Hotel.

Creative ideas and embodying them in the form of innovative services, measuring customer satisfaction from time to time to identify deficiencies, address weaknesses, and enhance strengths