The impact of demographic features on the utilization of airbnb platform : a comparative study of aswan and wahat in Egypt

الملخص EN

Share economy is becoming a worldwide trend.

Two of the main prominent enterprises in share economy are Airbnb for share accommodation and Uber for share transportation, where the former became the largest with expected revenue of three billion USD in 2020.

These enterprises launched their own platforms to provide services for their customers on the basis of share economy.

In 125 countries, Airbnb platform operates under governmental umbrella and offers the opportunity for tenants of private units to take part in world tourism business.

Egypt is a Middle East state that has a long history as a tourist destination with many terminuses that fit for various types of tourism.

Aswan and Wahat are examples of these terminuses, however they are unique in nature since they offer private share accommodations.

Unfortunately, this is done in isolation from any regulations whether governmental by MOT or organizational by ETF.

This research uses PESTEL model dimensions and features to assess the adequacy of these terminuses to utilize Airbnb platform for share accommodations.

Since the two terminuses are different in terms of their attractions and types of tourists they induce, this paper is geared to finding out differences among them concerning the utilization of Airbnb platform.

Findings indicate that there are significant differences between the two terminuses concerning one of the dimensions of PESTEL model, namely, the demographic feature