التخطيط الاستراتيجي و دوره في تحقيق الميزة التنافسية : دراسة حالة مؤسسة الاسمنت بالأغواط

الملخص EN

The aim of this study is to highlight the role of the strategic planning, and its contribution in accelerating the competitive advantage.

So this study is divided into two parts.

The first part talks about the subject's aspects beginning with the theoretical side of the strategic planning and the competitive advantage.

In try to identify the importance of the strategic planning in achieving the competitive advantage.

The second part is a practical side, we collect data from a questionnaire in order to gather informations and views from Laghouat Cement corporation.

We reached that there is an application of the strategic planning in releasing the competitive advantage through the ability of the administration in analyzing the internal and the external variables.

In addition to formulating and applying a plan to obtain a strategy to improve the competitive position of the association.