الاتجاهات نحو المنتجات الخضراء و أثرها على نية شراء المستهلك الجزائري

الملخص EN

The main objective of this study is to determine the impact of the attitude towards green products on consumers’ intention to buy and to achieve the objectives of the study and test the hypothesis, a sample of 081 respondents, has been taken.

Results show that compared with other factors, the attitude toward green products is a key element on consumer intention to green products.

Results also indicated that there is a significant statistical effect (at 5% level of significance) of all factors (attitude toward green products, Environment concern, perceived behavioral control and subjective norm) on consumers’ intention to buy green products.