مستوى الجودة الخدمات و أثرها على الميزة التنافسية : (دراسة حالة وكالة متعامل هاتف النقال " أوريدو" بولاية سعيدة)‎

الملخص EN

The study aims to determine the level of quality of services and its impact on the competitive advantage of the mobile operator, "Ooredoo", in Saida city, the study sample consisted of (71) clients, to address this, I used a form that included (32) items, the results were analyzed using the statistical program (SPSS.

V.

22) to study the various relationships between the proposed variables.

The study showed that the level of estimation of the research sample for the dimensions of service quality and the application of competitive advantage was acceptable, the study also confirmed the existence of a correlation and impact between the elements, the quality of services and the competitive advantage.