تطبيقات الذكاء الاصطناعي و تأثيرها على حاضر و مستقبل التسوق الإلكتروني : دراسة قياسية لحالة شركة Amazon

الملخص EN

This study has objective to demonstrate the impact and contribution of modern technology in the advancement of e-shopping, by demonstrating the importance of the role played by Artificial Intelligence applications in the revolution of this sector, down to doing an econometric study on Amazon the e-commerce giant American Company.

It was concluded that e-commerce in general is undergoing a major technological revolution that benefited the e-shopping, which made the experience distinctive and smooth, where the applications of artificial intelligence played an important role from the development of the phone, Intelligent and voice search or useful chatbots down to automated shipping and after-sales services, this effect was demonstrated by the adoption of the standard approach to the case of Amazon, which represented a model for the exploitation of these applications and technology and their development more in the future.