ممارسات التسويق الداخلي و أثرها على ابتكار المنتجات في مؤسسة كوندور الكترونيكس

الملخص EN

The current study aimed to test the impact of internal marketing practices on products innovation-case study of the Condor entreprise-, were the data wasThe current study aimed to identify the internal marketing practices and their impact on product innovation in Condor electronics organisation, were the data was collected using the questionnaire, the internal marketing practices were: the culture, internal communications, training and development, motivation and rewards, And was used in selecting the internal marketing practices based on previous studies.

the community study was represented in the tires in the departments and Production units that are directly related to the innovation in the products in the entreprise, and the study sample in a comprehensive survey of the community study, where the number of tires and questionnaires distributed to them was 286, after retrieving and sorting, only 260 were found to be valid for testing the hypotheses of the study and achieving its objectives.

The Spss program was used to process data, the study concluded the existence of a positive impact of culture, internal communication, training and development, motivation and rewards on products innovation in Condor organisation.