تأثير اتخاذ القرار الريادي في الأداء البارع : بحث تطبيقي في شركة توزيع المنتجات النفطية-الدورة

الملخص EN

The research aims to determine the role of Entrepreneur decision-making in its dimensions in improving the activities of Ambidexterity performance in its dimensions in the researched company.

The importance of the research is also evidenced by assisting the oil products distribution company / session in directing the interest of the researched company because it has a prominent role in the Iraqi industrial community for the Entrepreneur decision-making variable that Contributes to building a sustainable competitive advantage.

This will happen when the company has a Entrepreneur orientation and a good strategic plan is built by the smart leaders in the researched company The researcher adopted the method of the analytical approach to carry out the research, and the research community represented by the Petroleum Products Distribution Company was selected, and the administrative leaderships were chosen, in addition to choosing the intentional sample method, as the research sample reached (164) persons distributed to the administrative leaderships, and the questionnaire was adopted as a main tool in the research Based on personal interviews and supported by checklist, field visits and personal observation, (Spss v.23) and (Microsoft Office 2010) were used , The research summarized many results, the most important of which were achieved most of the paragraphs of the dimensions of pioneering decision-making and clever performance of importance for the oil products distribution company.