تحليل الاستراتيجية التسويقية لمؤسسة موبيليس باستخدام النموذج الرباعي "Swot" : دراسة حالة

الملخص EN

The study aimed to analyze the internal and external environments of Mobilis to determine “strengths, weaknesses, opportunities and threats” during the period between 2004/2020, statistics were presented, and we analyzed them based on the “Swot” model, where the study reached the most important results: “The policy The marketing that was followed by Mobilis during the period “2004- 2015” is not effective compared to the competitors, as it ranked second in terms of the number of subscribers after “Jeezy” and does not move further away from “Ooredoo”, but there is a remedy by Mobilis during In 2019 and 2020, it made a quantum leap by gaining the largest market share, and Mobilis ranked first in terms of the number of subscribers