التسويق 2.0 رؤية في حدود المفهوم و مجالات الاستخدام

الملخص EN

Marketing 2.0, electronic marketing or what is called web marketing is a central interactive communication necessity, indispensable in the light of the change that has become a competitive advantage for each enterprise to keep pace with it to ensure market survival and continuity along with achieving its objectives, including profit margin or loss avoidance Marketing is primarily a dynamic activity that affects and is influenced by the internal and external environmental variables surrounding it.

The success of an enterprise is mainly related to its compatibility and adaptation of its marketing mix to these different developments in its environment.

(OPPORTUNITIES - THREATS), whether economic, social, political, natural, legal, competitive and undoubtedly technological variables that continue to form an integral part of the marketing activity of any organization, whatever its productive or service nature, for material or non-profit profit, hence the need for a new kind of marketing as a necessity and as a response to the changing conditions that are moving at an accelerated pace, imposing a web presence as an extension of existence of the actual or real presence or an inevitable complement created by a variety of circumstances, such as the development of the commercial environment of most countries of the world or crises, which in turn have imposed a new face of marketing that allows consumers and producers to sell and buy without the trouble of moving in the place of sale, as the world in general and Algerian society in particular have lived during the quarantine period due to the Corona pandemic.