Social media advertising, motivation, price reduction, and consumer purchasing behavior : religious orientation as a moderator
المؤلف
المصدر
[Journal of Financial and Commercial Research]
العدد
المجلد 22، العدد 4، ج. 1 (31 أكتوبر/تشرين الأول 2021)، ص ص. 397-419، 23ص.
الناشر
تاريخ النشر
2021-10-31
دولة النشر
مصر
عدد الصفحات
23
التخصصات الرئيسية
الاقتصاد و التجارة
العلوم المالية و المحاسبية
الموضوعات
الملخص EN
Consumer behavior has changed dramatically in recent years.
The current research follows and expands theories of planned behavior and social identity to explain the relationships between social media advertising, motivation, price reduction, and consumer purchasing behavior.
It also assesses the moderating role of religious orientation in this interconnection.
A set of online questionnaires was distributed to 328 insurance customers who had their own experiences with the services of insurance companies.
Data were analyzed using modeling of structural equations.
Significant and positive associations have been identified between social media advertising, motivation, price reduction, religious orientation, and consumer purchasing behavior.
Religious orientation moderates the relationship between social media advertising and consumer purchasing behavior.
Meanwhile, religious orientation does not moderate the relationship between motivation, price reduction, and consumer purchasing behavior.
Executives and marketers of insurance companies should consider these aspects to enhance insurance services offered to their consumers.
Also, the research recognizes some limitations which need to be addressed.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
al-Khawlidah, Abd al-Basit M.. 2021. Social media advertising, motivation, price reduction, and consumer purchasing behavior : religious orientation as a moderator. [Journal of Financial and Commercial Research]،Vol. 22, no. 4، ج. 1, pp.397-419.
https://search.emarefa.net/detail/BIM-1254062
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
al-Khawlidah, Abd al-Basit M.. Social media advertising, motivation, price reduction, and consumer purchasing behavior : religious orientation as a moderator. [Journal of Financial and Commercial Research] Vol. 22, no. 4, ج. 1 (Oct. 2021), pp.397-419.
https://search.emarefa.net/detail/BIM-1254062
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
al-Khawlidah, Abd al-Basit M.. Social media advertising, motivation, price reduction, and consumer purchasing behavior : religious orientation as a moderator. [Journal of Financial and Commercial Research]. 2021. Vol. 22, no. 4، ج. 1, pp.397-419.
https://search.emarefa.net/detail/BIM-1254062
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
-
رقم السجل
BIM-1254062
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر