معوقات استخدام التسويق كمصدر للتمويل الذاتي لأفرع اتحادات الرياضات الفردية بمحافظة بني سويف

الملخص EN

It is the study to identify the obstacles to using marketing as a source of self-financing for individual sports federations branches in Beni Suef Governorate, and the researchers used the descriptive method in the method of survey studies on a sample that was done in a random, stratified manner for those (71) of the seven branches which are the branches of the Riyadh federations registered for them and their plan for the current year Until 2021 AD (boxing, wrestling, table tennis, weightlifting, karate, kongfu, strong games), the most important results to the fact that the most important obstacles to using marketing as a source of funding for individual sports federation branches in Beni Suef Governorate were: • The lack of a marketing specialist among workers in the branches of sports federations in Beni Suef Governorate.

•Non-exploitation of social media and various forms of electronic marketing in the branches of sports federations in Beni Suef Governorate.

• The lack of periodic reports of what has been done in the form of annual reports.

ت•There is a weakness in administrative subsidies (government funding))