التسويق السياسي في البرامج الحوارية و علاقتها بالقيم الخبرية لصناعة المحتوى الإعلامي

الملخص EN

The research (political marketing in talk shows and its relationship to the news values in creating Media content) seeks to know the relationship between political marketing in talk shows and the news values in creating media content and to reach the aims of the research.

The researchers used the analytical survey method to analyze the episodes of the program of journey in memory based on the analysis of the content because it is the appropriate tool to study the problem of research, and for the difficulty of carrying out a comprehensive survey, it was selected a simple random sample of the episodes of journey in memory program.

One of the most important findings of the research is a positive correlation between political marketing in talk shows and news values for creating media content.

Marketing ideas comes first, then marketing institutions and then marketing people as well as the lack of interest of the program with the true information marketed to the public.