التسويق الأخضر المسؤول اجتماعيا كألية لتحقيق التنمية المستدامة في الشركات البترولية : دراسة حالة شركة سوناطراك الجزائرية

الملخص EN

This study aims to hig hlight the importance of green socially responsible marketing in petroleum companies - based on the case of Sonatrach as a model - and work on the need to adopt social responsibility in the elements of its marketing mix to meet the challenges coming from the external environment, especially market competition, and changing needs on sustainability issues, so it was not These companies must have internal driving forces towards sustainable practices, the most important of which is the general institutional desire and the tendency towards the company to be socially responsible in its marketing function in particular, and is interested in sustainability.

Large Jmuah of internal and external factors that drive the organization towards contributing to the achievement of sustainable marketing practices.