تطبيق التدقيق التسويقي في الشركات : دراسة ميدانية على عينة من الشركات الاقتصادية الجزائرية

الملخص EN

This study provides a theoretical and practical presentation on the function of marketing audit at Algerian's companies, and follow-up, control and correction.

Accordingly, a questionnaire was designed and distributed to a sample of specialists in the subject, in order to be able to identify the extent of its application to marketing audits.

The study came out with several results, the most important of which is that Algerian economic companies do not rely on marketing auditing as a way to evaluate their marketing performance.

Rather, they are limited to conducting marketing research, studying consumer behavior, studying the market, and studying supply and demand.