تسويق قيم الثقافة الاستهلاكية من خلال الصورة الاعلانية في الفضائيات العامة

الملخص EN

The image in the era of the heavy proliferation of satellite channels and open features has become the dominant feature of the media scene in general and advertising in particular, because of its effects that cannot be ignored or overlooked, it has turned into a tool through which many values coming through the screen are passed and revolutionized in many aspects of our lives in the Arab world, by employing visual discourse intensively in media and advertising content in order to promote products, services and ideas that meet and satisfy the needs of consumers, and it seems that The messages it broadcasts carry inside it an extraneous culture that targets the mental and psychological structure of the viewers, and devotes the consumer culture in all its manifestations, the most important of which is the obsession and insatiable shopping and creating false needs.