Transformation of SMEs to telecommuting and additional investment in technology during COVID-19 pandemic

الملخص EN

It has become very difficult for SMEs to survive during the global crisis of Covid-19 pandemic.

These companies are under tremendous pressure in order to survive which forced them to respond as per the changing time.

Adaptation of technical advancement in the field of digitalization is the primary change these SMEs embraced.

With inclusion of digitalization in the organization, not only they saw the improved performance but also enabled them to respond to other crisis.

This study critically evaluates the ways the SMEs have transformed in telecommuting and additional investment in technology during covid-19 pandemic and proposes different avenues for the further studies by working crisis response capabilities and adaptation of digitalization in the organization.

This study used series of surveys and its data to establish a relationship between performance of SMEs, adaptation of digital technologies and the way they respond to public crises.

The analysis of the data resulted in a positive mode that digitization of organization was very much beneficial for the overall growth and helped the company respond to the pandemic crisis.

In a nutshell, the paper concluded that in order for effective crisis response and linking digital adaption, different avenues are proposed in theoretical framework for further research and studies.