دور القيادة الأخلاقية في بناء السمعة التنظيمية المدركة : دراسة تحليلية لأراء عينة من كليات جامعة القادسية

الملخص EN

This study discusses the role of ethical leadership in building perceived organizational reputation.

It tries to introduce a theoretical framework about the variables according to the previous literature.

It also introduces an analytical framework for the opinions of (38) educational leadership in a sample of faculties of AL-Qadisiya University.

The ethical leadership as an independent variable was expressed through the six dimensions (Fairness, power sharing, role clarification, attention workers, Integrity, ethical guidance ).

While the expression for the perceived organizational reputation as dependent variable through four dimensions (Admire and respect, Trust, Good feeling, and Overall reputation).

the researcher has adopted a questionnaire as tool to measure the variables of the study.

The first section of which to measure ethical leadership based on the scale of (Syd, &Abd-Albasit, Bashir, 2017).

while the second section of which is devoted to measure perceived organizational reputation based on the scale of (Ponzi et al.

, 2011; Reputation institute, 2012).

the study used a set of statistical tools such as Pearson correlation coefficient, multiple regression analysis, F and ( R2) tests, The study found a set of conclusions and recommendations among which is the key role of ethical leadership practices in building good reputation for organization.