العوامل السوسيو ثقافية نفسية... و علاقتها بالسلوك الاستهلاكي

الملخص EN

Consumer behavior is human behavior that is affected by a range of factors, whether they are psychological, social, or Economic..etc, which makes the prediction of consumer behavior and how he took the preference to purchase various goods and services in order to meet his unstable desires and needs, so it becomes a very complex matter due to the overlap of these factors, and for this the interest has increased By studying consumer behavior in recent years due to the difficulty of maintaining customers, which made the emergence of several behavioral models that tried to study and explain consumer behavior.

Based on the aforementioned, we will discuss during this intervention the basic concepts related to consumer behavior, as well as shed light on the factors affecting the decision-making of the purchase of consumer behavior.