اغتراب النمط التلفزيوني : دراسة في تحولات النسق التواصلي

الملخص EN

bstract The current research works in accordance with the structure of interaction and influence between the pattern of program or media material produced for television and the other produced for digital media.

The first chapter deals with the discussion of representations of the media system and its theoretical and practical ramifications of what are the systems that determine the paths of media discourse in production and marketing on the basis that the media, with all its creative branches, is nothing but a structure that interacts with the rest of the structures of other cultural systemsThe theoretical chapter includes the continuity of the indicative tool as a sign that carries meaning and promotes it towards a specific recipient, so that this tool performs with all possible coordination for the aiming effect of capturing that recipient's interest and passing the intended messages to his cognitive, cultural and psychological system, while the third topic of theoretical chapter of the research deals with the context of media address on the basis of the manner in which the viewer assigned to him is received, and the pattern that defines the mechanisms of viewing and receiving for specific speech messages according to a obvious understanding to determine what the subjective direction of this or that recipient is and the intended reception relationship with the level of objectivity of the media tool or the mechanisms of formulating the message and the content sent