أثر ممارسات التسويق الأخضر على فعالية الشركات الدولية : دراسة تطبيقية علي عينة من الشركات الدولية الكويتية

الملخص EN

The study aimed to examine the relationship between green marketing practices on the effectiveness of international companies in the State of Kuwait, and focused on this relationship in terms of green marketing practices based on environmental conservation trends, mix practices green marketing of products, mix practices green marketing for promotion and advertising, mix marketing practices green For pricing, the effectiveness of international companies as a dependent variable.

The results showed a significant correlation between green marketing practices on the effectiveness of international companies in the State of Kuwait.

Green marketing for promotion and advertising, mix practices Green marketing for pricing and effectiveness of international companies in Kuwait.

One of the most important suggestions proposed by the study directs marketing practices to enhance the conviction of products in international markets, that international companies build a clear implementation plan for green marketing activities, based on achieving sustainable marketing development, achieve interaction between the company's strategy and strategy of green marketing and competitive external environment, focus on aspects of effectiveness Continuous development in international business, continued competition and expansion, diversification of products and services in international markets.