Impact of deceptive advertising on consumer buying decision on social media with mediating word of mouth : an empirical study from University of Tabuk, Saudi Arabia
العناوين الأخرى
أثر الخداع الإعلاني على القرار الشرائي للمستهلك على وسائل التواصل الاجتماعي و الكلمة المنطوقة كمتغير وسيط : دراسة تطبيقية على جامعة تبوك
المؤلف
Abd al-Baqi, Hibah Allah Muhsin Muhammad
المصدر
Journal of Economics, Administrative and legal Sciences
العدد
المجلد 4، العدد 7 (30 يونيو/حزيران 2020)، ص ص. 159-182، 24ص.
الناشر
تاريخ النشر
2020-06-30
دولة النشر
فلسطين (قطاع غزة)
عدد الصفحات
24
التخصصات الرئيسية
الملخص EN
This paper aims to study impact of deceptive advertising on consumer buying decision on social media with mediating effect of word of mouth, and also aim To find out, what types of deceptive ads practice exists on social media, and what are the most effective practices of advertising deception on the decision-making of students through social media, and To find out the effect of word of mouth on consumer buying decision, and to Providing some guidelines for companies to follow to avoid deceptive advertising Practices.
The study was conducted in University of Tabuk in Saudi Arabia, the research hypotheses were adopted based on the previous studies, and Based on variables of the study, the researcher tried to identify the effects of each variable on consumer buying decision.
The researcher used the descriptive analytical method; The Data was collected through Field research (questionnaire) among 120 respondents.
The results show that there was a positive correlation between deceptive advertising and the buying behavior among university students and also there was positive correlation between advertising deception and word of mouth that affect buying behavior among university students.
The study recommended, that the governments should enact a law with all provisions to promote and protect the rights of a consumer and establish authority.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Abd al-Baqi, Hibah Allah Muhsin Muhammad. 2020. Impact of deceptive advertising on consumer buying decision on social media with mediating word of mouth : an empirical study from University of Tabuk, Saudi Arabia. Journal of Economics, Administrative and legal Sciences،Vol. 4, no. 7, pp.159-182.
https://search.emarefa.net/detail/BIM-1278192
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Abd al-Baqi, Hibah Allah Muhsin Muhammad. Impact of deceptive advertising on consumer buying decision on social media with mediating word of mouth : an empirical study from University of Tabuk, Saudi Arabia. Journal of Economics, Administrative and legal Sciences Vol. 4, no. 7 (Jun. 2020), pp.159-182.
https://search.emarefa.net/detail/BIM-1278192
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Abd al-Baqi, Hibah Allah Muhsin Muhammad. Impact of deceptive advertising on consumer buying decision on social media with mediating word of mouth : an empirical study from University of Tabuk, Saudi Arabia. Journal of Economics, Administrative and legal Sciences. 2020. Vol. 4, no. 7, pp.159-182.
https://search.emarefa.net/detail/BIM-1278192
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references : p. 178-182
رقم السجل
BIM-1278192
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر