تأثير التسويق الذكي في النية السلوكية للمستهلك : دراسة تحليلية لآراء عينة من مدراء شركة آسيا سيل

الملخص EN

The current research aims to identify the nature of the relationship between the marketing mind and the behavioral intention of the consumer through a survey of the opinions of a sample of Asia Sale managers.

To achieve this goal, 241 questionnaires were distributed to the officials, of which 222 retrieved questionnaires were returned with a retrieval rate of (92% ).

For the analysis, it is (216) questionnaires with a response rate of (97% ).

After analyzing it statistically, the results of the study concluded that there is a correlation between the marketing mind and the behavioral intention of the consumer, as well as the presence of a significant effect of the marketing mind on the behavioral intention of the consumer.

On this basis, a number of conclusions and recommendations were developed, the most important of which is the necessity of Employing the marketing mind in the company under study and possessing the skills, ideas and capabilities to achieve the marketing goals, and the need to adopt the strategies of the marketing mind in the company, knowing and achieving the behavioral intention of the consumer