توظيف إدارة علاقات الزبائن الالكترونية في مراحل الشراء الالكتروني و أثرها على بناء قيمة الزبون : دراسة على عينة من المتسوقين على موقع جوميا الجزائر

الملخص EN

This study aims to know the impact of the use of electronic customer relations management in electronic purchase on the building of customer value, and to achieve the goal of research has been relied on the descriptive approach, through the design of an electronic questionnaire form addressed to a sample of shoppers through the site Jumia Algeria and the sample of the study was limited to 328 singles, which were unloaded in the program statistical package for social sciences S.

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V/26, the study generally found that the majority of the sample members were satisfied by the treatment of Jumia as an online shopping site, and stressed the need for website management to pay attention to the following factors (ease of use, fast and effective search engine, security factors, premium service, transparent information) due to its positive impact on the value and confidence of the customer