الأهمية الاستراتيجية للرعاية الرياضية على المؤسسة الاقتصادية

الملخص EN

This research paper aims to identify the mechanisms of adopting the sponsoring by the economic companies in order to achieve their objectives.

To this end, we have followed the analytical descriptive approach by reviewing the conceptual framework for Sponsoring.

On the other hand, this study was exposed to the concept of the care market, the development of the sponsoring market in Algeria, as well as the international market for sponsoring.

The study found that economic companies can adopt different forms of care that differ among sponsors.

The study concluded with a set of conclusions and recommendations.