الحملة الإعلانية المبتكرة كاستراتيجيه تسويقية للنهوض بالقطاع السياحي : دراسة على عينة من الوكالات السياحية بولاية عين الدفلى

الملخص EN

Through this study, we tried to link advertising innovation that was addressed through how to develop and implement an innovative advertising strategy in tourism agencies.The success of a particular tourist area lies in the success of the advertising campaign that needs to study, research and creativity in order to get the idea to the tourism consumers.

The study showed that advertising innovation has become the most important means for tourism agencies to increase tourists and revitalize the tourism sector, the constant change that characterizes the tastes and needs of tourists, making tourism agencies looking for how to develop their services and respond to all these changes in the needs and desires of individuals.

Advertising innovation is the best way to solve this problem, through innovation in advertising services.