اتصال المؤسسة و دوره في تحقيق الأهداف الاستراتيجية للمؤسسات الاقتصادية : دراسة حالة مجمع صيدال- الجزائر

الملخص EN

The present reseatch paper amis to investigate the role of corporate commnication and its link to the strategic objectives that economic institutions seek to achieve.

Corporate communication is considered as the real sourc for the for the formation ans strengthening of the the organizaton's competitiveness and the resason for improving its market conditions and business results.

On this line of thougth, Siadal complex is an Algerian corporte institution that manufactures generic medicines.

Its is considered as one of main economic corporate institutions that seek to activate its connection as a contributor to achieve the set visuon and strategic objectives.