تأثير اليوتيوبر على السلوك الشرائي للمرأة الجزائرية : دراسة ميدانية على عينة من الطالبات مستخدمات اليوتيوب بجامعة صالح بوبنيدر قسنطينة

الملخص EN

The aim of this study is to reveal the effect of Algerian Youtubers on the purchasing behaviour of Algerian women, especially products of beauty and fashion.

This study was applied on a sample of university female students and in particular Amira Riaa Youtube channel followers.

This came after an observation of the spread of Youtubers phenomenon in Algeria and the extent of their impact on the females from the consumer side we have relied on the method of surveying the sample and the intentional sample.

the most important findings reached by the researcher, is the increase consumption is due to their exposure to Amira Riaa channel on YouTube