فاعلية مواقع التواصل الاجتماعي في الاتصال التنظيمي خلال أزمة كورونا : دراسة حالة كلية الاعلام و الاتصال بجامعة الامام محمد بن سعود الإسلامية 1442 هـ 2020 م

الملخص EN

The problem addressed by the study, was to find out how effective was the social media in organizational communication during Corona Crisis, the study aimed at: Identifying the effectiveness of social media in organizational communication during Corona Crisis, identifying the advantages and disadvantages of using social media in organizational communication, and the study sought to answer several questions, the most important of which are: How effective is the social media as an alternative to traditional communication in times of crisis? What are the obstacles face social media in organizational communication? The researcher used the descriptive approach in this study, and also used the questionnaire as a scientific tool, The results: the most important of which are: The most form of organizational communication where social media platforms used in the College of Media and Communication during Corona is horizontal communication Recommendations: paying more attention to upward communication in the organizational communication through social media.