دور التسويق الإلكتروني في تحقيق و لاء الزبون : حالة مؤسسة بريد الجزائر بولاية تيارت

الملخص EN

The study aims to know the extent of the impact of using electronic marketing operations on achieving customer loyalty at the Algerian Post Unit Corporation in Tiaret.

It also demonstrates the importance of electronic marketing in allowing Algeria Post companies to conduct transactions over the Internet and facilitate the customer service process, and the research result shows all services electronically immediately after opening the account and registration.

On the website of Algeria Post because it prompts the consumer to strengthen his loyalty in light of the great importance it plays with Algeria Post.

Through this study, 50 questionnaires were distributed to a random sample in order to identify and determine the effect of the independent variable represented in the use of electronic marketing and the dependent variable customer loyalty.

Strong in using electronic marketing and achieving customer loyalty, and this is due to the large number of users of Algeria Post.