التسويق السياحي في الجزائر : نحو تفعيل استراتيجية اتصال مستدامة

الملخص EN

Tourism marketing is the key to solving many of the problems of tourism in Algeria, as a planned and organized scientific activity by various actors in the sector, both State actors and private individuals, through the activation of continuous strategic communication to promote Algerian destination in international tourist markets, since it is most lacking in its dissemination and in adapting formal and social mindsets and behaviours to the requirements of tourism.