الآليات الحديثة لتسويق الخدمات المصرفية الإلكترونية في الجزائر

الملخص EN

This study aims to identify the modern mechanisms of marketing electronic banking services in Algeria, and given the large number of dealers with banks from the sectors and natural persons of various qualities such as customers, it is imperative to improve and develop the services provided to them and improve their quality, in line with the needs of these customers, in order to facilitate and facilitate their performance in various The economic activities in which they are active, by providing modern electronic banking services to customers with the aim of raising the level of banking service and upgrading it, as well as obtaining a high degree of customer satisfaction and confidence.