نحو تعزيز أبعاد التنمية المستدامة من خلال تطبيق إستراتيجية التسويق الأخضر بمنظمات الأعمال

الملخص EN

Sustainable development is one of the modern concepts that has gained increasing attention at the global level, as it seeks to achieve economic prosperity and social justice, which requires influencing the attitudes and behaviors of individuals to achieve the goals of organizations, individuals and society in general.

Through this research paper, we aimed to identify the green marketing strategy and highlight the role of the latter in achieving sustainable development in its three dimensions (economic, social, and environmental).

This study concluded that green marketing is an effective tool in achieving sustainable development in its various economic, social and environmental dimensions, as it contributes to improving the image of the enterprise among consumers, in addition to consumer protection, The institution's dissemination and fulfillment of its environmental and societal obligations, And reduce pollution for the sake of future generations to make the world a better place to live.