الاستراتيجيات التنافسية للمؤسسات الصغيرة و المتوسطة بالجزائر : حالة مؤسسة مطاحن الحروش سكيكدة

الملخص EN

The objective of this study is to study the competitive strategies of small and medium enterprises in Algeria.

This is done by addressing the theoretical framework of competitiveness and competitive strategies, in addition to strategies for developing the competitiveness of small and medium enterprises.

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The results of the study indicate that the institution can maintain its position in the market and thus enhance its competitiveness by adopting a strategy or several strategies to help it.

As for Al-Haroush Mills, we found that it is going to have a very important competitive advantage, which is low cost, but it is somewhat weak in the process of selling its product.