الأسس البنائية للميزة التنافسية و أثرها في تحقيق رضا الزبون : دراسة حالة المركب السياحي القرن الذهبي –تيبازة

الملخص EN

This study aimed to identify the impact of the building blocks of competitive advantage via (Cost, quality, flexibility, delivery) in achieving customer satisfaction by studying the case of the Golden Horn Complex in Tipaza.

In order to achieve the objectives of the study, a questionnaire was designed and distributed to a random sample of 90 customers.

And through analyzing results by using the 25th version of statistical package for social science (SPSS), the study concluded that there is a significant statistical impact of the building blocks of competitive advantage individually in achieving competitive advantage, the study also found that there is no significant statistical impact of the combined competitive advantage building blocks in achieving customer satisfaction at the Golden Horn Complex in Tipaza.