أثر بعض العوامل (الاقتصادية و الاجتماعية)‎ في الانفاق الاستهلاكي : دراسة تحليلية على عينة عشوائية من أسر مدينة دهوك 2019

الملخص EN

The study of the consumer behavior is considered a wide and complex field to a large extent.

And it is one of the important subjects to find out about the aspirations and desires of consumers, know their customs, and traditions in the purchasing and their buying motives.

The study of consumer spending has extreme importance in monitoring and analyzing the consumer behavior in their quest to satisfy their various needs of goods and services, through the factors affecting the consumer (especially the economic and social factors).

The family is considered one of the important groups affecting the behavior of the consumer.

This influence of the consumer behavior of the individual differs from one person to another based on the family configuration, the duration of its existence, the social class it belongs to and the economic conditions that it lives in.

There is no doubt that the factors (economic and social) have influence differs from one group to another.

Therefore, the importance of the research lies in the importance of the mentioned factors in the impact on consumer spending of the families in the research on the overall basic items of goods and services.

In addition, the importance of the research basically lies in the lack of such research of Duhok with its various classes.

Finally, the research found a number of conclusions and proposals which were presented at the end of the research.

Perhaps one of the most important conclusions is that the consumer spending of the families in the research is increasing the income.

Consumer spending increases with the rise of the education level of the head of the family, and also increases when the number of family members increases.

And it turned out that whenever the number of families who live in rented houses increase, their monthly consumer spending will increase.

The most important proposal is to make further studies similar to the current study in order to target certain sectors and other regions and cities, and taking other variables as well as those used in the research in order to know its impact on consumer spending of the families.