أثر المزيج التسويقي المصرفي في تكوين الصورة الذهنية لدى عملاء بنك الخليج الجزائر -وكالة بسكرة

الملخص EN

This study aims to identify the effect of the banking marketing mix on the mental image of Algerian Gulf Bank -Biskra- with its customers.

For that puspose, a questionnaire has been distributed on 65 customers of AGB -Biskra-, only 49 of them are subject to statistical processing.

The study found that there is a positif effect of the banking marketing mix on forming a mental image for bank customers.