التسويق الإلكتروني للصناعات التقليدية كألية للدفع بالاقتصاد المنزلي في ظل أزمة كوفيد 19

الملخص EN

eltsy.

This study aims to highlight the role of e-marketing in opening up new markets for crafts via global platforms in addition to local markets, and the extent of women's contribution to the push of the market.

home economy and to cope with financial crises by finding marketing alternatives for their artisanal products.

Ultimately, we concluded that women can earn additional hard currency income in light of the Covid 19 crisis in global markets by selling on the eBay platform and the eltsy platform.