إدارة علاقات الزبائن كأداة لتحقيق و لاء زبائن وكالات المجمع الجهوي للاستغلال -جزائر غرب- بنك الفلاحة و التنمية الريفية "بدر"

الملخص EN

: This study aims to find out the role of the customer relationship management in attaining the clients' loyalty toward the regional complex.

agencies for utilization - West of Algiers – at BADR Bank The study concluded that there is a statistical link between customer relationship management with the customers' loyalty of the regional complex agencies, and that the proportions of the customer relationship management are represented in customers attitude.

communication technology and quality of services which have a strong statistical impact on attaining the customer' loyalty