مساهمة إدارة العلاقة مع الزبون الإلكترونية في تحقيق رضا الزبون : دراسة حالة مؤسسة موبيليس

الملخص EN

this study aimes to identify the role of electronic relationship management in creating the customer satisfaction of the Mobilis Corporation.

Thus, trying to highlight this by determining the extent of the impact of Mobilis' website on customer satisfaction, And identifying the role of the electronic customer relationship management strategy in creating customer satisfaction and achieving a competitive advantage for the organization.

Where the data were collected and interpreted depending on the descriptive and analytical approach (the interview), In order to answer the problem of the study, It was concluded that electronic customer relationship management has a great role in achieving a high level of customer satisfaction through the wonderful dialogue and transparency it provides