أهمية تطبيقات التسويق الإلكتروني في الوكالات السياحية الجزائرية في ظل أزمة جائحة كورونا

الملخص EN

The aim of this study is to point out the importance of the presence of electronic marketing applications in Algerian tourism agencies in the light of the Coronacovid-19 pandemic crisis.

E-marketing and its applications are one of the most important methods of modern marketing because of its characteristics and features that made it attract the attention of organizations in different fields of work.

Therefore, it is possible through the study to identify the most prominent impacts and effects of the pandemic on national tourism agencies and to learn about the e-tourism marketing and its reality in Algeria.

The study concluded that the government agencies and various tourism institutions, led by national tourism agencies, are more demanding than ever to rethink the issue of digitization, motivated first by crisis and then by competition.

It has become necessary to adopt and activate ICT in its various marketing activities for its tourism programs on its websites or on the social network page in order to prepare tourist demand until after the pandemic.

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