Role of sales forecasting in the modelisation of decision making process : case of Mantal textile corporation of Tlemcen

الملخص EN

In this article, we will try to show the effective role played by the forecast methods of sales in economical modeling of decision making process in the Textile Corporation MANTAL for the period 2013-2019.

In order to reflect this subject we have relied on the analytical and inductive descriptive approach in relation to the theoretical aspect of the subject and as for the practical aspect of the study we have relied on the integrated approach in applied research (experimental approach), by using one of the most prominent methods which is represented by Box-Jenkins method, as well as is the most compatible with the specifics of the research, by making monthly forecasts on a set of designs produced by the MANTAL corporation for the three months of the current year, which we found in demand from its customers since the last crisis till now then we modeled one of its objectives concerning maximizing the sales revenue