قياس مستوى أنشطة المجتمعات المحلية في مجال الترويج السياحي و أثره في تنمية السياحة الداخلية : دراسة استطلاعية لعينة من الإطارات التي تنشط في جمعيات ذات توجه بيئي و سياحي و ثقافي لخمس مدن بالشرق الجزائري

الملخص EN

This study aims to attempt to evaluate the use of society's classes for activities of tourism promotion and the impact on domestic tourism development.

A set of questionnaires was distributed on a sample of the study which is a number of local associations that are active environment tourism and culture in five contiguous cities, including some countries which overlooks the banks of the Mediterranean, and the Republic of Tunisia Arabic, using statistical and analytical tools, including statistical software package (spss).

The study has concluded that the local socities these five cities exercise tourism promotional activities with a good performance.

Interaction and coherence of all the modern marketing communications dimensions which impact strongly in the achievement of domestic tourism development.