The effect of green brand knowledge and trust on consumers' purchasing intention : the mediation role of attitude towards green brands Egypt case
العناوين الأخرى
تأثير المعرفة بالعلامة التجارية الخضراء و الثقة في العلامة التجارية الخضراء على نية المستهلكين الشراء
المؤلفون المشاركون
al-Saghir, Nifin Muhammad
Sadiq, Hibah Hasan
Sayyid, Rajab Ahmad
المصدر
Journal of Alexandria University for Administrative Sciences
العدد
المجلد 58، العدد 5 (30 سبتمبر/أيلول 2021)، ص ص. 61-101، 41ص.
الناشر
تاريخ النشر
2021-09-30
دولة النشر
مصر
عدد الصفحات
41
التخصصات الرئيسية
الموضوعات
الملخص EN
Recently, eco-friendly brands (EF) have received considerable attention from companies that seek for the competitive advantage.
Growing concerns from governmental and non-governmental organizations (NGO) and the increase of consumer awareness are reasons why companies are going for environmentally friendly (green) products.
despite the importance of this issue, there is a lack of research in testing the impact of green brand knowledge & green brand trust on Egyptian consumers' green purchasing intentions via attitude towards green brands.
So, in order to achieve this objective, three main research questions have been examined.
This research was carried out in the Egyptian food & beverage market sector from the customer perspective, the data were collected only in Cairo, Alexandria, and Aswan, as non-probability convenience sampling technique was used.
the country's capital and two of its major cities and the city that attract investors in upper of Egypt and named as the capital of the youth in the African continent, in addition the population density in those cities is high, also, the number of malls and hypermarkets and the density of frequent customers is more in those cities.
These questionnaires were analyzed by using (SPSS) to test and analyze the research hypotheses.
Findings showed that there's a significant positive indirect impact of green brand knowledge on consumers' green purchasing intention via attitude towards green brands.
In addition, there's a significant positive direct impact of green brand trust on consumers' green purchasing intention.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Sayyid, Rajab Ahmad& al-Saghir, Nifin Muhammad& Sadiq, Hibah Hasan. 2021. The effect of green brand knowledge and trust on consumers' purchasing intention : the mediation role of attitude towards green brands Egypt case. Journal of Alexandria University for Administrative Sciences،Vol. 58, no. 5, pp.61-101.
https://search.emarefa.net/detail/BIM-1305127
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
al-Saghir, Nifin Muhammad…[et al.]. The effect of green brand knowledge and trust on consumers' purchasing intention : the mediation role of attitude towards green brands Egypt case. Journal of Alexandria University for Administrative Sciences Vol. 58, no. 5 (Sep. 2021), pp.61-101.
https://search.emarefa.net/detail/BIM-1305127
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Sayyid, Rajab Ahmad& al-Saghir, Nifin Muhammad& Sadiq, Hibah Hasan. The effect of green brand knowledge and trust on consumers' purchasing intention : the mediation role of attitude towards green brands Egypt case. Journal of Alexandria University for Administrative Sciences. 2021. Vol. 58, no. 5, pp.61-101.
https://search.emarefa.net/detail/BIM-1305127
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
-
رقم السجل
BIM-1305127
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر