ممارسات التسويق الداخلي و مساهمتها في تحقيق الرضا الوظيفي : دراسة حالة : "بنك الفلاحة و التنمية الريفية بولاية بسكرة"

الملخص EN

This study aims to know the internal marketing practices and their contributions to achieving job satisfaction at the Agriculture and Rural Development Bank (BADR) in the state of Biskra, and targeted all of the bank's 67 workers, data was collected through the questionnaire tool, and was addressed using the statistical analysis program SPSS.

V20 )), And the study reached a set of results and based on it a set of proposals was presented.