دور إدارة السمعة الإلكترونية على إقبال الزبائن على منتجات شركة الجنيدي للألبان

الملخص EN

The researchers used the descriptive-analytical approach.

The population of the study comprised of all the customers of the company in the west bank.

A sample of (388) customers of the company were randomly selected, and a questionnaire was used.

The study showed a very high response degree regarding the key question of the study.

Study results also showed that there are no statistically significant differences at (α = 0.05) regarding the role of online reputation management in promoting customer demand for products of the company that could be attributed to the sociodemographic variables of gender, education level, marital status, age and job type.

The researchers recommend setting up a program to use electronic reputation management techniques to change the pre-existing mental image.

Increasing interest in electronic reputation management, due to its role in influencing customer demand for the company's products, and implementing field activities and free activities through technological means, increases the opportunity for the company's sales to grow.