التعاون التنافسي "Coopetition" كمدخل لتشارك المعرفة : دراسة حالة شركتي Sony و Samsung

الملخص EN

This research aims to tackle the problem of the importance of coopetition in sharing knowledge resources, As the descriptive and analytical approach was followed, supported by a study of the case of two leading companies Sony&Samsung in 2003-2011 and found that companies seek to share knowledge in order to make their joint venture work with the competitor, but at the same time try to protect their own knowledge because the competitor’s access to knowledge is a risk that they seek to reduce, The new knowledge and value creation require partners to be transparent in sharing their own knowledge, and the Sony&Samsung alliance to produce S-LCD panels has improved the quality of LCD TVs, , Sony & Samsung's joint alliance to produce S-LCD panels, has improved the quality of flat-screen LCD TVs, and has led the world TV market for years.