تقييم المكون الإدراكي لاتجاهات المستهلك الجزائري نحو المراكز التجارية : دراسة لعينة من المستهلكين للمركز التجاري (Uno)‎ بولاية عين الدفلى

الملخص EN

Evaluation of the Perceptive Component of Algerian Consumer Attitudes Towards Shopping Centers: A Study of Consumers Sample of the Trade Center (UNO) in Ain Defla Governorate.

This study aims to "assess the perceptual component of Algerian consumer attitudes towards commercial centers".

This study was conducted at the Trade Center (UNO) in Ain Defla, using a single component model (Attitude Model), and an analytical descriptive approach was used to test the study hypotheses The data was collected through a questionnaire designed for this purpose, and the researcher used the non-random sample method, where 250 questionnaires were distributed to the study complex and 234 valid questionnaires were obtained.

The results of the study showed that the perceptive component of consumer attitudes towards commercial centers is positive, and the study also showed that there are factors that control the perceptual component of the Algerian consumer trends, which are represented by factors related to the consumer himself (educational level, family status and income), and there are also factors related to the elements of the mall and represented In (mall environment, convenience, shopping, location, convenience, displayed goods, mall employees, price, family atmosphere, entertainment).

The study also reached a number of recommendations that would increase consumer demand for these commercial centers, as well as recommendations for investors to improve the services provided by these commercial centers.